"A squirrel dying in front of your house may be more relevant to your interests right now then people dying in Africa." -Mark Zukerberg, the founder of Facebook
This is the opening quote of Eli Pariser's talk at the most recent TED conference, in which describes how internet powerhouses like Google and Facebook incorporate every individual's demographic data and click-throughs into their search results and newfeed content. This means that every person's news is personalized to their tastes and views, creating what Pariser calls the "filter bubble." So if someone wants to read about squirrels or Lady Gaga or the royal wedding more than they want to read about starvation or Malaria or rainforests, that is exactly what they will get.
In a recent class debate about Niger, one reason cited for the lack of media coverage covering their crises is their lack of resources to attract attention. However, Pariser's assertion could provide another layer of understanding to the general invisibility of Niger in the global media. Invisibility of famines in Niger, among many other development crises, may also be attributed to the lack of interested media consumers. If audiences generally don't want to hear about such things, these items will disappear from their results and feeds without them even being consciously aware of it.
So as future change-makers, in thinking ahead about how such a dilemma could be remedied, I ask you this: What should we try to change first, the interests of the audiences in the developed world or the methods by which search results are 'filtered'?

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